My latest beauty obsession: OUAI

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Now that I’m in my mid-40s, I feel like I’ve finally graduated to adult skincare and beauty products. For years, I just stuck with the same old products out of habit, never really thinking much about it. But last year, I decided it was time for a beauty regimen makeover. Pun totally intended.

Enter OUAI. This brand caught my eye—and more importantly, my nose. I’ve always been super picky about scented beauty products. They’re usually either too strong, too floral, or just too… much. I want something that smells good without knocking me over.

That’s where OUAI nails it. The scents are subtle but sophisticated, which is a tricky balance to strike. I love that they’re never too overpowering. Instead, they’re clean, classic, and have just the right amount of personality.

It’s rare for me to get excited about a beauty line based on fragrance alone, but OUAI had me hooked. And once I started using their products, I realized they delivered more than just a good smell—they actually work wonders for my skin and hair too.

So, if you’re like me and want to step up your beauty game with something that feels grown-up but still fun, OUAI might just be your new favorite. Trust me, your nose (and your skin) will thank you!

Here are five OUAI products that I’m a little obsessed with right now:

  1. OUAI Medium Shampoo and Conditioner Set: After my weight loss surgery, I lost over half my hair, and now I’ve got a halo of 3-inch baby hairs. OUAI’s shampoo and conditioner have been a game changer, keeping my hair smooth and soft without weighing it down—it’s helping me manage the chaos!

  2. OUAI Scalp & Body Scrub: Full disclosure, I haven’t tried it on my scalp yet, but for my skin? It’s a keeper. I use it 2-3 times a week, and the way it exfoliates and leaves behind a subtle scent and layer of moisture is heavenly.

  3. OUAI Melrose Place Eau de Parfum: I’ve spent years searching for my signature scent, and the moment I smelled Melrose Place, I knew it was the one. It’s become my go-to, like a cozy security blanket I wear every day.

  4. OUAI Body Cleanser: This vegan body wash is pure luxury in a bottle—hydrating, soothing, and smells divine with bergamot, lychee and champagne notes. Bonus: layering it with the Melrose Place perfume makes the scent last all day long.

  5. OUAI Hair Oil Heat Protectant: I barely touched a blow dryer during the pandemic, but now that I’m back out in the world, this heat protectant has been a lifesaver. It keeps frizz at bay and protects my hair from drying out, especially as it’s growing back.

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